GustaMarche is an e-commerce dedicated to the knowledge, promotion and sale of typical products of the Marche region. Conceived and built by PlayMarche srl, the project supports local producers by offering the possibility of displaying their specialties even without a proprietary website, with completely free access. The platform enhances regional gastronomic excellence through digital marketing tools, events, and editorial content, promoting a dialogue between the local area, businesses, and consumers. Part of the project is funded by POR Marche 2014–2020, promoting innovation, aggregation of cultural and creative SMEs and international competitiveness.