Giro Lab is a concept store inaugurated in Piazza Mazzini in Macerata that connects sustainable mobility, local production, and local development. The initiative offers the rental of electric bicycles, typical products from the Marche region, and energy services in a single shared space, fostering a new experience of urban space. Inside, co-working partners operate that look to the area with an integrated approach between tourism, sport, culture and food and wine production. The project presents itself as a laboratory of ideas aimed at transforming the square into a dynamic hub of innovation and community.