PlayMarche oversaw the definition of the city brand and the launch of Monterubbiano’s new tourist website, with the aim of promoting the village as a sustainable and cultural destination in the heart of the Fermo hinterland. The project develops visual identity, narratives and digital communication tools to tell the history, landscape and excellence of the area, offering visitors an authentic and engaging discovery experience. Through curated content, routes, and images, the city brand creates an integrated vision of the destination, strengthening Monterubbiano’s visibility and attractiveness as a place to experience and explore.