PlayMarche oversaw the definition of the city brand of Monteleone di Fermo, playing on the concept of ON, an element shared in the word Monteleone and a symbol of energy, activation, and presence. The project identifies the village as a place “lit” in the territory: a point of listening, exploration and participation. The visual and narrative language developed communicates a living community, ready to be discovered through culture, landscape, daily life and experiential initiatives. The brand invites you to “light up” your gaze on the village, transforming the visit into an active and immersive experience, where tradition, nature and contemporaneity meet.