Giro Lab is a concept store open in Piazza Mazzini that combines sustainable mobility, food and wine, and local services. E-bike rental, local products, and coworking are designed to enhance the landscape, culture, and urban community.

GustaMarche is an e-commerce dedicated to the promotion and marketing of the food and wine excellence of the Marche region. The portal, created by PlayMarche, offers visibility to local producers even without their own website, enhancing the flavors, identity, and heritage of the area with free access and dedicated services.

An intervention of widespread urban art transforms Monteleone di Fermo into an open-air museum. Clet Abraham reinterprets the entire street signs of the village, subverting everyday symbols and activating new readings of urban space, between irony, reflection, and collective participation.

PlayMarche oversaw the restyling of Samuela Salvucci's atelier, rebranding, communications, and event activities, helping to showcase the goldsmith's artistic identity through a contemporary visual language and a coherent and distinctive brand experience.

PlayMarche conceived and created the city brand of Monteleone di Fermo, based on the concept of ON: an invitation to be active, active, and present in the area. The brand communicates the identity of the village as a living place of cultural, landscape and community experiences, with a dynamic language that invites you to discover, participate and experience the village “ON”.

PlayMarche contributed to the definition of Monterubbiano's new city brand and the launch of the dedicated tourist site, designed to enhance the village as a sustainable and cultural destination. The project communicates the identity of the area through images, narratives, and digital tools to strengthen the visibility, attractiveness, and experience of those who visit the village.

PlayMarche created multimedia content for Umbria Jazz, with a focus on the stage of the Arena Santa Giuliana. Videos and visuals were designed to amplify the live experience, engaging with the music on stage and with the audience, enriching the festival atmosphere with contemporary visual narratives.

Overtime Festival is the first festival in Italy dedicated to storytelling, ethics, and sports culture. Meetings, screenings, and events explore sport beyond competition, offering new insights into body, mind, and emotions, and creating an open dialogue between narrative, values, and community.

New Digital Visions is an art residency for young people under 35 dedicated to experimentation in digital arts. Through training, workshops and site-specific works, the project transforms Macerata into a creative laboratory where technological innovation and cultural heritage dialogue in new forms of expression.